North City General Insurance - Email Marketing
North City was seeking an alternative to traditional mailing and the cost associated with this function to connect with its customers. MHz helped guide North City into developing a robust email marketing solution to enhance business development and customer loyalty among its customer base mainly comprised of first responders. The program was an immediate success with North City realizing cost efficiency, above average metrics, and showing its customers that North City is leading with digital communications.
Both Acquisition and Retention email programs surpassed industry benchmarks and were quite successful. Monthly results show continued interest among prospects and support from existing loyal customers. 74.91% avg. open rate per month and 2.05% avg. click-through rate per month.