Hallmark - Holiday Showcase Microsite
Hallmark Canada had a recognized digital footprint with their website (.ca) and social media presence, however the Canadian market was not reaching its full potential. Hallmark Canada was looking for support through the 2015 Holiday Season. We recommended developing a Holiday Showcase Microsite, and through dialogue with the Hallmark Canada team, we aligned on a 3-prong approach that would drive business objectives. Created to drive traffic to retail, the campaign leveraged the power of a well defined programmatic media buy, re-targeting strategy, PPC campaign, social media activation and content creation, and contesting.
Hallmark Canada boosts website traffic by receiving over 6M impressions to the microsite and over 25M impressions to the contest, a 6.2% lift in social engagement, equating to better than anticipated conversions.