Rogers - Retail Communications
Rogers printed flyer has been an important element of their communication strategy. Although believed to be effective, it lacked directly measurable results and the digital footprint to reach the younger demo.
With this in mind, an electronic version of the flyer was launched in November 2013 to support a Black Friday promotion. Enhancements vs the printed flyer included detailed product information, social sharing, store locator, click to call and responsive design.