How to use generative AI to transform your marketing efforts
The marketing landscape is evolving at a dizzying pace. Thanks to generative AI (gen AI), business owners and marketers now have a number of incredibly powerful creative and strategic tools like ChatGPT and DALL-E at their fingertips. This advent gives individuals greater creative control over their marketing efforts while saving time and money.
The genie is out of the bottle. There is no turning back. Our responsibility is to understand and use today’s game-changing suite of gen AI tools. After all, that’s what your competition is likely already doing! For example, here are some impressive statistics curated by Leonardo.AI, one of the top text-to-art gen AI platforms:
60% of marketers say AI assists in their daily tasks
75% of marketers are experimenting with or have fully implemented AI
53% of businesses plan to use AI for image generation
34 million new AI-generated images are created daily
45% of marketers use AI to generate campaign ideas
In the last MHz Design AI Insights article, we looked at generative AI and a handful of today’s most popular and emerging tools. Today, we’re going to look at some specific ways you can make gen AI work for you.
We hope the use cases touched upon below inspire you to look at your own creative potential from a new perspective and then contact MHz Design or give us a call at 416.626.1777 to learn how, together, we can help you succeed in today’s gen AI marketing world.
Emails & blogs
It’s easy to see the potential a tool like ChatGPT can offer in helping to create emails and blogs. Thanks to the advent of Natural Language Processing (NLP), it’s now possible to generate engaging content that can emotionally resonate with your target audience. When putting emails together, you can ask ChatGPT to suggest a handful of subject lines and choose your favourite. Or ask it to generate two entirely different email options and use them both for A/B testing.
A content generator like ChatGPT is just as capable of providing long-form copy as it is of suggesting pithy subject lines and CTAs. You can ask Chat to create a blog that highlights one of your products or services in whatever tone you desire to a specified word count. If blogging is part of your SEO strategy, AI can also analyze search engine trends and keywords, enabling the tool to create relevant and engaging stories and information perfectly optimized for SEO.
Social media
For some businesses, keeping their social media pages populated with a continuous stream of engaging content can become an onerous task. When was the last time you went to a company’s Facebook page and noticed they hadn’t posted anything in the last month, year or more? We see it all the time, which is why so many MHz Design clients trust us as their omni-channel services provider for standout content across all their communication channels.
Gen AI can simplify your social media strategy. ChatGPT, Pepper Content and Jasper AI can create compelling captions (complete with emoji suggestions) in a snap. These platforms can also be used to analyze existing content and trends in your line of business and create content that resonates with your target audience. Similarly, design and illustrator tools like DALL-E, Leonardo and Crello can help you create visually appealing graphics to complement your posts. Beyond content creation, gen AI can also be used for optimized content creation to help you identify and share trending topics, industry news and valuable content that is relevant and engaging.
Business proposals
Gen AI can also dramatically simplify the time you spend on strategic documents and RFPs. It’s important to keep business proposals short and punchy; gen AI can help you condense information like company history and staff bios, provide key points for executive summaries and more. You can also use gen AI tools to analyze RFP criteria and help you develop a faster first draft, and then use AI again to refine, edit and augment.
Gen AI also has mind-blowing capabilities in competitive research. The technology can sift through vast amounts of data to identify market trends, analyze competitors’ strengths and weaknesses and understand buyer personas.
In the next MHz Design AI Insights article, we will dig deeper into the many ways AI can give you a leg up in all your marketing strategy endeavours.
Segmentation, personalization & ad optimization
Advertising’s ultimate desire is to provide consumers with the information they need the moment they’re looking to buy a particular product or service. AI can help you deliver on that goal like never before.
Not only can you automate ad personalization and segmentation while making quick content adaptations for copy in ChatGPT and visuals in Adobe AI, but platforms like Google Ads AI can help you optimize your ad placements and bidding strategies in realtime. Further along the funnel, you can use AI-driven chatbots to support sales tactics and lead qualification, and automate workflows using WhatCounts or HubSpot during different stages of the customer buying journey.
We hope you use some of the suggestions above to test the gen AI waters and imagine how it could revolutionize your marketing efforts. Then contact MHz Design and learn how we can help you supercharge these exciting new tools.
Angelo Perri is the founder and CEO of MHZ Design Communications, a customer engagement agency located in Toronto, Ontario, Canada. Connect on Linkedin.
