How to optimize your website for AI-based search
The only thing that stays the same in SEO is change. Search engines are always tinkering with their algorithms. New optimization strategies rise and fall based on search habits and user behaviour. Content remains king but the complexion of what that content should look like has evolved over time. Now the popularity of AI and […]
Boost your AI performance with these prompt engineering techniques
Anyone can use an AI assistant like ChatGPT to create content, help brainstorm and conduct topline market research. By now, we’ve likely all dipped our toes into the AI waters and come away marvelling at how easy it is to use. The thing is, if you’re using an AI assistant for marketing or business development, […]
How to use generative AI for marketing strategy
Generative AI is revolutionizing consumer marketing. The technology is empowering marketers to craft relevant and timely customer experiences quickly and easily while providing equal or even greater value to their target audiences. As gen AI gains a foothold in marketing processes, there are two major changes underway. The first involves the tactical executions that go […]
How to use generative AI to transform your marketing efforts
The marketing landscape is evolving at a dizzying pace. Thanks to generative AI (gen AI), business owners and marketers now have a number of incredibly powerful creative and strategic tools like ChatGPT and DALL-E at their fingertips. This advent gives individuals greater creative control over their marketing efforts while saving time and money. The genie […]
Top marketing trends in manufacturing in 2025
The manufacturing and industrial industries are at an uncomfortable crossroads. Manufacturers are bracing for disruption as the world comes to terms with the growing influence of artificial intelligence, the importance of improving sustainability and the need to build resilience on both sides of the supply chain in the face of political and societal uncertainty. Change […]
How generative AI is transforming the way marketers go to market
At MHz Design, we’re seeing more and more businesses dip their toes into the generative AI waters. Once an intriguing and novel concept, this trending iteration of AI is working its way into everything from logo design and illustration to business writing and ad copywriting to uncannily realistic chatbots and voiceover. Given today’s contradictory pressures […]
Ways your brand could leverage the NFT craze
There have never been so many innovative ways for brands to market themselves. In our last Insights post, we looked at the untapped potential of the metaverse – a virtual world that people can immerse themselves in and connect with other like-minded people anytime and from anywhere. Today, we’re going to look at another fascinating […]
Ways to market your message on the metaverse
The metaverse is rapidly gaining momentum and brands of all stripes should be paying attention. The platform’s accelerated rise in consumer consciousness started in December of 2021 when Facebook rebranded itself as Meta and the company’s founder and CEO, Mark Zuckerberg, announced that his ambition was to help bring the metaverse to life. A month […]
Here’s why sustainability is simply good business
Sustainability is becoming increasingly important in consumers’ purchase decisions. A handful of recent surveys show just how far sustainability concerns have ascended in consumer’s consciousness: • The Global Sustainability Study 2021 conducted by global strategy and pricing consultancy Simon-Kucher & Partners revealed that, globally, 85% of people indicated they have shifted their purchase behaviour towards […]
Google wants you to have your cake and E-A-T it, too
There’s a lot more to Google search engine optimization (SEO) than simply using the top keywords. As we all know, site speed and page speed are important. A user-friendly and mobile-friendly design matters, too. Content is king, especially a regular churn of unique and value-added content. As we discussed in our previous MHz Insights post, […]