What is the difference between SEO, AEO, GEO and RAO?
Reports on the death of SEO have been greatly exaggerated. While users are increasingly turning to AI search tools (LLMs) like ChatGPT, Claude and Perplexity, Google is by far most visited website in the world most visited website in the world and remains a major part of our daily lives online. Additionally, today’s Google searches […]
How to optimize your website for AI-based search
The only thing that stays the same in SEO is change. Search engines are always tinkering with their algorithms. New optimization strategies rise and fall based on search habits and user behaviour. Content remains king but the complexion of what that content should look like has evolved over time. Now the popularity of AI and […]
Boost your AI performance with these prompt engineering techniques
Anyone can use an AI assistant like ChatGPT to create content, help brainstorm and conduct topline market research. By now, we’ve likely all dipped our toes into the AI waters and come away marvelling at how easy it is to use. The thing is, if you’re using an AI assistant for marketing or business development, […]
How to use generative AI for marketing strategy
Generative AI is revolutionizing consumer marketing. The technology is empowering marketers to craft relevant and timely customer experiences quickly and easily while providing equal or even greater value to their target audiences. As gen AI gains a foothold in marketing processes, there are two major changes underway. The first involves the tactical executions that go […]
How to use generative AI to transform your marketing efforts
The marketing landscape is evolving at a dizzying pace. Thanks to generative AI (gen AI), business owners and marketers now have a number of incredibly powerful creative and strategic tools like ChatGPT and DALL-E at their fingertips. This advent gives individuals greater creative control over their marketing efforts while saving time and money. The genie […]
How generative AI is transforming the way marketers go to market
At MHz Design, we’re seeing more and more businesses dip their toes into the generative AI waters. Once an intriguing and novel concept, this trending iteration of AI is working its way into everything from logo design and illustration to business writing and ad copywriting to uncannily realistic chatbots and voiceover. Given today’s contradictory pressures […]
Ways to market your message on the metaverse
The metaverse is rapidly gaining momentum and brands of all stripes should be paying attention. The platform’s accelerated rise in consumer consciousness started in December of 2021 when Facebook rebranded itself as Meta and the company’s founder and CEO, Mark Zuckerberg, announced that his ambition was to help bring the metaverse to life. A month […]
Top Marketing Trends for 2021
If marketers can all agree on one thing, it’s that 2020 was a very unusual and challenging year. The COVID-19 pandemic created unprecedented challenges for even the best-laid marketing plans, forcing businesses to rethink everything from their supply chain and delivery of goods to marketing plans and even brand relevance in an altered consumer landscape. […]
The Resilience of Insurance Brokers
No one could have predicted the bold and dramatic changes insurance brokers have had to make during COVID-19. As we approach what is hopefully the tail end of the crisis, I have no doubt in my mind that insurance brokers will continue to build on their successes. Or will they drift back into old “can’t […]