Never be content with the status quo
We’ve all heard of the expression “content is king.” The phrase is so pervasive, when you type “content is” in a search, one of Google’s top auto-completes suggests “king” for you. But what is “content” and what does “content is king” really mean? And why is content marketing so important in today’s business climate? First […]
Good design always wins
In today’s digitally driven marketing landscape, it’s easy to get lost in the data and analytics instead of concentrating on the big picture – the fact that quality creative should always come first. Ultimately, advertising isn’t about where your brand lands on Google’s search results, it’s about communicating your product or service benefits in a way […]
Top Marketing Trends for 2021
If marketers can all agree on one thing, it’s that 2020 was a very unusual and challenging year. The COVID-19 pandemic created unprecedented challenges for even the best-laid marketing plans, forcing businesses to rethink everything from their supply chain and delivery of goods to marketing plans and even brand relevance in an altered consumer landscape. […]