Ways to market your message on the metaverse
The metaverse is rapidly gaining momentum and brands of all stripes should be paying attention. The platform’s accelerated rise in consumer consciousness started in December of 2021 when Facebook rebranded itself as Meta and the company’s founder and CEO, Mark Zuckerberg, announced that his ambition was to help bring the metaverse to life. A month […]
Open new doors with an ecommerce plan for 2022
In 2020, the COVID-19 global pandemic propelled online shopping to dizzying new heights. By May of that year, ecommerce transactions escalated to $82.5 billion – a 77% increase from 2019; traditionally, it would have taken four to six years to reach that plateau based on past year-over-year increases. Now two years into the pandemic, consumers […]
Is your brand ready for a cookie-free world?
In last month’s article, we touched upon the fact that Google will be phasing out the third-party cookies collected on their Chrome browser in 2022. In light of the impact this change will have on digital advertising, we’ve decided to dig deeper into what this means for the future of digital banner advertising. For those […]
The Resilience of Insurance Brokers
No one could have predicted the bold and dramatic changes insurance brokers have had to make during COVID-19. As we approach what is hopefully the tail end of the crisis, I have no doubt in my mind that insurance brokers will continue to build on their successes. Or will they drift back into old “can’t […]