Here’s why sustainability is simply good business
Sustainability is becoming increasingly important in consumers’ purchase decisions. A handful of recent surveys show just how far sustainability concerns have ascended in consumer’s consciousness: • The Global Sustainability Study 2021 conducted by global strategy and pricing consultancy Simon-Kucher & Partners revealed that, globally, 85% of people indicated they have shifted their purchase behaviour towards […]
Open new doors with an ecommerce plan for 2022
In 2020, the COVID-19 global pandemic propelled online shopping to dizzying new heights. By May of that year, ecommerce transactions escalated to $82.5 billion – a 77% increase from 2019; traditionally, it would have taken four to six years to reach that plateau based on past year-over-year increases. Now two years into the pandemic, consumers […]