How to use generative AI to transform your marketing efforts
The marketing landscape is evolving at a dizzying pace. Thanks to generative AI (gen AI), business owners and marketers now have a number of incredibly powerful creative and strategic tools like ChatGPT and DALL-E at their fingertips. This advent gives individuals greater creative control over their marketing efforts while saving time and money. The genie […]
Let’s start planning for an even happier new year
Here in Toronto, the leaves are falling, there’s a chilly bite in the air and holiday items are beginning to decorate store shelves; all signs that 2021 is gradually coming to a close. It’s undoubtedly been a better year than 2020 and there are signs that as we turn the page to 2022, things will […]
Is your brand ready for a cookie-free world?
In last month’s article, we touched upon the fact that Google will be phasing out the third-party cookies collected on their Chrome browser in 2022. In light of the impact this change will have on digital advertising, we’ve decided to dig deeper into what this means for the future of digital banner advertising. For those […]
Let’s take a look at some of the good that’s happening in 2021
With spring 2021 feeling eerily similar to spring 2020 in many ways, we could all use a bit of good news right now. Fortunately, we have not just one piece of good news to share but three. The general theme behind all three good news items is that digital marketing just plain works. As we […]
The biggest challenges facing marketers and agencies in 2021
Earlier in the year, we looked at some of the exciting marketing trends we see emerging in 2021. There’s a lot of reason for optimism, and shrewd marketers and agencies are poised to grow their base by adapting and innovating in this dramatically different consumer environment. That’s not to say there won’t be challenges along […]
Top Marketing Trends for 2021
If marketers can all agree on one thing, it’s that 2020 was a very unusual and challenging year. The COVID-19 pandemic created unprecedented challenges for even the best-laid marketing plans, forcing businesses to rethink everything from their supply chain and delivery of goods to marketing plans and even brand relevance in an altered consumer landscape. […]