How to use generative AI for marketing strategy
Generative AI is revolutionizing consumer marketing. The technology is empowering marketers to craft relevant and timely customer experiences quickly and easily while providing equal or even greater value to their target audiences. As gen AI gains a foothold in marketing processes, there are two major changes underway. The first involves the tactical executions that go […]
The biggest challenges facing marketers and agencies in 2021
Earlier in the year, we looked at some of the exciting marketing trends we see emerging in 2021. There’s a lot of reason for optimism, and shrewd marketers and agencies are poised to grow their base by adapting and innovating in this dramatically different consumer environment. That’s not to say there won’t be challenges along […]
The Resilience of Insurance Brokers
No one could have predicted the bold and dramatic changes insurance brokers have had to make during COVID-19. As we approach what is hopefully the tail end of the crisis, I have no doubt in my mind that insurance brokers will continue to build on their successes. Or will they drift back into old “can’t […]