What is the difference between SEO, AEO, GEO and RAO?
Reports on the death of SEO have been greatly exaggerated. While users are increasingly turning to AI search tools (LLMs) like ChatGPT, Claude and Perplexity, Google is by far most visited website in the world most visited website in the world and remains a major part of our daily lives online. Additionally, today’s Google searches […]
How to optimize your website for AI-based search
The only thing that stays the same in SEO is change. Search engines are always tinkering with their algorithms. New optimization strategies rise and fall based on search habits and user behaviour. Content remains king but the complexion of what that content should look like has evolved over time. Now the popularity of AI and […]
Boost your AI performance with these prompt engineering techniques
Anyone can use an AI assistant like ChatGPT to create content, help brainstorm and conduct topline market research. By now, we’ve likely all dipped our toes into the AI waters and come away marvelling at how easy it is to use. The thing is, if you’re using an AI assistant for marketing or business development, […]
Google wants you to have your cake and E-A-T it, too
There’s a lot more to Google search engine optimization (SEO) than simply using the top keywords. As we all know, site speed and page speed are important. A user-friendly and mobile-friendly design matters, too. Content is king, especially a regular churn of unique and value-added content. As we discussed in our previous MHz Insights post, […]
Let’s start planning for an even happier new year
Here in Toronto, the leaves are falling, there’s a chilly bite in the air and holiday items are beginning to decorate store shelves; all signs that 2021 is gradually coming to a close. It’s undoubtedly been a better year than 2020 and there are signs that as we turn the page to 2022, things will […]
Let’s take a look at some of the good that’s happening in 2021
With spring 2021 feeling eerily similar to spring 2020 in many ways, we could all use a bit of good news right now. Fortunately, we have not just one piece of good news to share but three. The general theme behind all three good news items is that digital marketing just plain works. As we […]