Here’s why sustainability is simply good business
Sustainability is becoming increasingly important in consumers’ purchase decisions. A handful of recent surveys show just how far sustainability concerns have ascended in consumer’s consciousness: • The Global Sustainability Study 2021 conducted by global strategy and pricing consultancy Simon-Kucher & Partners revealed that, globally, 85% of people indicated they have shifted their purchase behaviour towards […]
Let’s take a look at some of the good that’s happening in 2021
With spring 2021 feeling eerily similar to spring 2020 in many ways, we could all use a bit of good news right now. Fortunately, we have not just one piece of good news to share but three. The general theme behind all three good news items is that digital marketing just plain works. As we […]