Unilever - Alberto Winfall Wednesday
Strategy, creative and production for Alberto European Facebook presence campaign. Includes community management, tracking and reporting. MHz launched the Facebook presence for Unilever’s hair care brand Alberto European in 2009. Since that time, we have been diligently managing and building the community with a variety of innovative programs. We have also been recognized with a prestigious social media marketing award for our work on this project. Most recently, MHz conceived and developed a highly engaging promotion entitled “WinFall Wednesdays” that offered a series of weekly prizes distributed at random times on Wednesdays.
Reach and fan base grew dramatically with virtually no support through paid media, and an average of 15 million impressions per month was generated.