Improving Customer Engagement

MHz helps define and refine the marketing automation strategy to deliver hyper-targeted and highly-relevant messaging to well crafted customer segmentation groups. We help companies manage their email databases provide guidance on opt-in preferences and multiple email create marketing tactics.

We begin with mapping the customer digital journey and incorporating insights and analytics from website, SEO/SEM, social and legacy email. Then we provide strategic design, production and empowerment that deliver better customer engagement, and increase sales with seamless database integrations.

We build customer lifecycle management programs, customer preference centres, campaign landing pages, and manage email databases. We produce email programs with multiple segment models, consult on CASL compliancy, and deliver above industry benchmarks results.

We have certifications and partnerships with Act-on, Salesforce, and Adobe Campaign – enabling us to deliver and support the implementation and deployment of your marketing technology investment.

We help guide marketing and IT to facilitate integrations with Salesforce, Hubspot, MS Dynamics, Sugar CRM, Zoho, e-com integration with Shopify, Magento, WooCommerce, and 3rd party integrations with BazaarVoice into CMS solutions like WordPress to deliver a closed-loop system.

We build programs that will surprise and delight your customers using custom or 3rd party software that will integrate into your existing marketing program.

Our workflow ensures quality, speed and results. Our process includes: planning, strategic development, creative exploration, copy writing, print production, mailing specifications/co-ordination, and measurement. We leverage dynamic content across print and digital mediums for greater relevance and success.

We provide specialized data analytics that include predictive modeling to help you with better decision-making.