Fudi

The client had an idea, to develop a locally sourced, organic, prepared meal, which could be mass produced, and sold frozen at grocery retailers. After reviewing the product from several angles, MHz conducted an audit of the market for prepared meals. We also conducted a review of a series of possible audience segments to whom the produce would likely appeal. Quantitative research subsequently supported the brand strategy.

The brand name füdi was then selected, validated through research, and trademarked. Packaging for the full line was then prepared, followed by marketing material and the development of a website.