Client

SafeLend Canada

Services

Brand Identity/Logo Design
UI/UX Design
SEO / AEO /GEO Audit and Strategy
Website Design/Development
Content Strategy/Writing
Third Party System Integrations

The earlier website focused on moving visitors into an application. Customers considering auto refinancing may first need to assess their current loan, potential savings, eligibility or credit impact. MHz reframed the experience around those questions while preserving a direct path for visitors ready to apply.

The team refined the site structure around Explore, Educate and Engage. Refinance guidance, a calculator and progressive qualification helped connect earlier evaluation to the application. Trust and advisor support remained visible across the journey.

The client requested a new toolset during the engagement. The final front end used Astro v6, TypeScript and Native DOM state. Claude supported selected component scaffolding, layout iteration and code optimization within a developer-led workflow.

MHz developed strategy and design, coordinated stakeholder review, and worked with the development team through Git branches, staging, QA and release. Security review also moved an earlier Salesforce iframe concept toward API communication and client-controlled data handling.

A simple conversation

We are good listeners and value your time. That is why we will ensure you get the most from us to help you solve marketing challenges.